CARLSBAD, CA (BRAIN) —Focus Bicycles USA has named Tim Jackson as its new marketing manager. Jackson was previously brand manager of Masi Bicycles before becoming a product manager for ASI, and most recently marketing manager for Pivot Cycles/ BH Bikes USA.

“I’m beyond thrilled to join the Focus team. I’ve been keeping an eye on the brand since the first time I saw them at Eurobike, years before they came to the U.S.,” said Jackson.“I obviously believe the brand has huge potential, and I’m looking forward to further exposing the incredible depth of the brand.”

Focus' strengths in the U.S. are in road and cyclocross. The company said it is looking to further grow its reputation in the mountain bike segment, as well as the growing commuter/ lifestyle market.

Focus is owned by Pon Holdings and shares a sales force in the U.S. with its Pon sibling, Cervelo.